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Press Brought to you By AssetTrader

Assettrader Exposes Nigerian Scam 04/02/2009
Using the web as a trading platform doesn’t mean you’re bound to fall prey of scammers and criminals. Online marketplace AssetTrader operates a strict vetting process to verify leads and expose scammers. In the early 80s, when Nigeria was going through tough economic times, some unemployed university students began to trick foreign businessmen into entering sketchy financial deals in the Nigerian oil sector. Later on, scams started to proliferate, targeting the wider population as well. The advance-fee fraud, commonly named “Nigerian scam” because of its very origins, has become a very common danger for anyone doing business on the internet. Ba...

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Online Auctions (to Be Modified) 04/02/2009
According to Herodotus, the legendary historian and traveler, the only way to find yourself a wife in 500 B.C. Babylon was to purchase one through an auction process. Auctions of women for marriage were held every year. Not only it was considered a standard practice, but it was also illegal to ‘sell’ your daughter outside this method. Nowadays, we are happy to say that the auction business model has finally become respectful of human rights - if you do not count the man who, utterly sick of his mother-in-law, tried to sell her on eBay under “Collectables and Weird Stuff”. Jokes apart, auctions are a very popular way to set up a business or just empty your garage. In f...

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The Press Factor - Press Release Strategy In Five Simple Steps 04/02/2009
Writing and distributing a Press Release can be a smart way of promoting your business. Online marketplace AssetTrader, specialized in the trade of used and new industrial equipment, gives you a few tips towards a successful Press Release Strategy. In the age of the credit crunch, it is more important than ever to promote your business on a global level. Recent studies on SME and start-up performances have shown that cutting marketing budgets can lead to decreased visibility, which in turn can bring less profits. This doesn't mean that small and medium sized businesses need to spend thousands of dollars on marketing and advertisement. For instance, writing and d...

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Diagnosis Looks Good For Used Medical Equipment 04/02/2009
Following many hospitals’ decision to cut on capital spending, the online trade of used medical equipment is a growing trend. Responsive to the market’s changing needs, AssetTrader unveils a brand new trading platform for medical equipment. London-based B2B portal AssetTrader, specialized in the online trade of industrial assets, is determined to expand its customer base by entering new sectors. In the past couple of years, the company has been working hard to build its reputation as a reputable marketplace where buyers and sellers of agricultural machinery & industrial vehicles connect. It looks like the efforts paid back since, despite the credit cr...

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The Olympic Torch Goes Green & Brings Money 04/02/2009
The 2012 London Olympics expected to bring huge profits to the heart of the country while paving the way for a sustainable future The city of London is looking forward to the year 2012, when it will provide hosting facilities for the biggest sporting event on the planet: the Summer Olympic Games. Many Londoners see the event as a motive for pride, something positive that will shake up the capital. In 2012, London will be the first city to hold the Olympic Games three times: is there a better way to leave the credit-crunchy image behind and move on to a more luminous future? If the Olympic Delivery Authority will perform according to plan, the XXX Olympiad is expected to...

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E-commerce In The Fast Lane 04/02/2009
AssetTrader launches a brand new website, a Polish platform and a wide range of innovative marketing services available to its registered users from all over the world Online marketplace AssetTrader, which connects buyers and sellers of used and new industrial equipment around the world, is growing at a steady pace. The London-based portal is about to lauch a brand new website that will provide its target users with the best marketing services available on the World Wide Web. There will be a significant improvement in terms of graphical and textual information. The assets on sale will be grouped into industry sectors: Construction & Mining, Materials Handling, Far...

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Assettrader Announces Major Website Makeover 04/02/2009
Online B2B portal AssetTrader is about to launch a fully refashioned network of websites to attract buyers and sellers of industrial equipment from all over the world The credit crunch is posing a strain on most businesses, especially start-ups and SMEs. In order to face the crisis, some company owners are bringing down their advertising and marketing budget. However, this measure is a false friend: it might save companies cash in the here and now, but it can prove itself disastrous in the long run. If a business fails to craft the best marketing strategy, the main risk is that the boat will sink in an ocean of competition. If you are a company owner worried about the...

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Say Hello To Assettrader Polska 04/02/2009
B2B portal AssetTrader launches brand new multilingual website in Polish Online marketplace AssetTrader, specialized in the trade of used and new industrial assets, has recently launched a new multilingual domain: http://www.assettrader.pl AssetTrader Polska is finally available to Polish buyers and sellers living in Poland and abroad. The London-based B2B portal is determined to enhance its already strong customer base in Central and Eastern Europe. In recent years, Poland has been undergoing a continuous process of growth and structural change. Thanks to a policy of reforms and liberalization, Poland is now a successful example of the transition from a state-di...

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Assettrader Enters The Computer Arena 04/02/2009
With consumers more and more worried about the global crisis, computer sales are decreasing pretty much everywhere. On the contrary, the used market is performing quite well. Online marketplace AssetTrader has decided to launch a brand new trading platform for used IT Equipment. London-based B2B portal AssetTrader, specialized in the online trade of industrial assets, is determined to expand its customer base by entering new sectors. In the past couple of years, the company has been working hard to build its reputation as a reputable marketplace where buyers and sellers of agricultural machinery & industrial vehicles connect. It looks like the efforts paid back si...

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Six Years Of Asset Trading 04/02/2009
Online marketplace AssetTrader, specialized in the trade of used and new business equipment, presents a brief company history and factsheet. The beginning of 21st century saw the boom of e-commerce, together with a steady growth of online purchases. More and more used items began to appear on the internet: from household furniture to beauty products. A humourous character even attempted to sell his mother-in-law on an online auction website. Several companies needed a virtual shopfront that would allow them to sell their underused assets, in order to save money otherwise destined to cover storage and depreciation costs. Since the rising cost of raw materials (ex. stee...

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Rouble Trouble – The Benefits Of Buying Used Equipment 04/02/2009
Russian company owners turn to the used market as a result of rouble depreciation and negative economic forecasts The first quarter of 2009 is bringing about a strong devaluation of the rouble, due to Russia’s attempt to adjust to lower oil prices and a bleak economic outlook. Last year, Russian President Dmitry Medvedev described 31-32 roubles to the dollar as a “red mark” that could have been violated as the credit crunch was triggering an ongoing currency depreciation. He was right, because the rouble went past the 32 mark on 15th January – for the first time in modern history. According to the Organization for Economic Cooperation and Devel...

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Assettrader Celebrates Visitor No. X 04/02/2009
Ready to lauch a fully refashioned network of websites, online B2B portal AssetTrader reports an increase in traffic The credit crunch is posing a strain on most businesses, especially start-ups and SMEs. If you are a company owner worried about the effects of the global crisis, you must be aware that the key to good results is reaching the right audience with the right message at the right time. This rule is particularly true in times of economic downturn, because potential customers watch their spending carefully and therefore are bound to be more selective in their choices. In the ever-growing world of online trade, having a user-friendly website is a vital factor an...

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Smes Swimming In Credit-crunchy Waters 04/02/2009
The global crisis is affecting small and medium sized enterprises from all over the world. However, company owners can help their business grow through an effective online marketing strategy. AssetTrader explains how. Unlike the big automotive giants in trouble, they do not usually make newspaper headlines. According to European standards, their staff is made up by no more than 250 employees, and their annual turnover doesn’t exceed 50 million euros. We are talking about the backbone of many economies: small and medium sized enterprises. SMEs are suffering heavily from the credit crunch, because they are finding it hard to obtain the necessary funds for promoting ...

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Green Is The New Grey 04/02/2009
Buying used industrial equipment is becoming the new green ethos for more and more companies that want to cut on their carbon footprint and reduce costs at the same time. Nowadays, the green ethos is no longer a fashionable minority talk: it is a reality advocated by hundreds of government spokesmen, customers, shareholders and international pressure groups. As a result, many industrial companies are eager to free themselves from the bête noire reputation they earned during the Industrial Revolution. Industrial pollution is still a very serious problem, and it is not limited to countries that are undergoing a rapid process of industrialization, such as India and...

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